SOLUTION
Together with Mastercard’s AOR, we designed and executed a demand generation strategy to position Mastercard as a major player and authority in the cybersecurity space.
We built upon previously established foundational elements and then evolved:
- Richer, data-driven customized experiences
- More complex automations and nurture streams
- Advanced segmentation
- Account-based marketing (ABM) strategies
We produced a series of thought leadership events on LinkedIn Live called the In Conversation Series. We provided remote training to the Mastercard team, then launched the events with custom graphics and transitions, live show production and post-event reporting.
ct