Bravecto
dispensing program

Standing out to stand up against pests and parasites

When the Merck brand team wanted to standardize their BRAVECTO promotions and scale to communicate them to more than 7,500 veterinary clinics for fall 2020, they turned to Armstrong for strategic and creative leadership.

BRAVECTO’S key differentiator is its long duration (12 weeks), but that message was getting lost among other vet products. Merck needed a turnkey and engaging way to connect with both the vet channel and their end customer.

SOLUTION

The BRAVECTO 12-week promotion answered the call to deliver BRAVECTO’S USP to both vet healthcare teams and pet owners in a meaningful way, reinforcing all the worry-free fun that can happen in 12 weeks.

Bravecto
dispensing program

Standing out to stand up against pests and parasites

SOLUTION

Results

17.8%

sales growth in accounts participating in the promotion vs. 12.8% in those who did not participate.

contct

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